In the fast-paced world of academia, printed materials often struggle to stay relevant as the months and years tick by.
But with the right approach, it’s possible to create powerful content that stands the test of time and avoid the pitfalls of dating and stockpiling inventory!
Here are three key strategies to keep your academic materials evergreen and engaging, with the help of JPS Books + Logistics.
1. Create Meaningful, Long-Lasting Content
Focus on Fundamentals
Instead of chasing trends (design-wise and content-wise), emphasize core concepts and timeless knowledge that remain relevant—regardless of the latest developments.
Quality over Quantity
Ensure that every piece of content adds value and depth to the reader’s understanding, avoiding filler material that can quickly become outdated.
We know, we know: it can be tempting to plump up your materials with words and sections that boost your page count, instead of your quality meter. Resist the temptation!
In the end, your decision to keep your academic materials sharp and well-curated will help them last longer than any content focused on simply filling pages.
Update Strategically
Yes, it’s important to keep content current—but focus on updating key sections of your printed works, rather than overhauling entire publications! This will minimize the need for frequent reprints and help you update more efficiently.
2. Avoid Dating Your Content
Use Evergreen Topics
In the world of publishing and marketing, “evergreen” is a word used to describe content that holds up after the passing of many years, thanks to its timeless instruction and ongoing relevance.
Help your content remain evergreen by choosing topics and themes that are unlikely to become outdated: foundational theories, historical contexts, or enduring debates in your field/class/subject.
Avoid Specific Dates
When possible, as you reference events or studies, use general time frames (e.g., “recently,” “in the last decade”) instead of specific dates to maintain flexibility.
3. Utilize Smart Inventory
Plan Ahead
When you partner with a local printer like JPS Books & Logistics, you have the benefit of highly customized production timetables that larger corporations simply can’t beat.
At JPS, we utilize something called “smart inventory”. This technique of printing “on demand” uses data and analytics to predict demand and plan print runs accordingly, minimizing your risk of overproduction and excess inventory.
Zero-Day Shipping
At JPS Books + Logistics, we’re proud to offer our Zero Day Shipping Guarantee. What does that mean, exactly?
It means that if you place an order with JPS before 2pm CST and your materials are in stock, they will ship the same day — making certain you receive your orders more quickly than ever before.
After all, who doesn’t LOVE fast shipping for books and academic materials?!
How JPS Books + Logistics Can Help
JPS Books + Logistics offers a range of services designed to help you create, manage, and distribute your academic materials with efficiency and effectiveness:
- Content Consultation | Our team of experts can help you develop content strategies that prioritize longevity and relevance, ensuring that your materials remain valuable for years to come.
- Smart Inventory Solutions | With our Smart Inventory system, we can help you forecast demand, plan print runs, and manage inventory levels, minimizing waste and maximizing efficiency.
- Digital Printing Services | Take advantage of our digital printing capabilities to produce materials on demand, reducing the need for large print runs and excess inventory.
- Distribution and Fulfillment | Our logistics expertise ensures that your materials reach their intended audience in a timely and cost-effective manner, reducing the risk of excess inventory.
Before You Go…
Evergreen content in printed academic materials requires that you take a strategic approach and prioritize quality, flexibility, and efficiency.
By focusing on creating long-lasting content, avoiding dating your materials, and utilizing Smart Inventory solutions, you can guarantee your printed materials remain valuable and engaging for months (and years!) to come.
JPS Books + Logistics wants to be your partner in maximizing the impact of your academic publications. Ready to discover what’s possible?
