Keep your books and kits up-to-date and in high demand with these five tips from printing industry experts.
1. Create relevant content
There’s nothing worse than cracking open a brand new piece of learning material than to realize the data and references are older than your high school babysitter!
Ensure your curriculum kits include content that’s relevant and up-to-date to meet the changing needs of students and educators. This can include optimizing content through annually updated volumes, or simply choosing to include empirical research instead of theoretical research.
Photos play a big role in helping content stay relevant, too; particularly in the cases of fashion and hairstyles, make sure the images in your books and kits reflect the generation being educated in order to connect more deeply with your target audience.
2. Allow for customization and personalization
Offering customization options which allow educators to tailor the kits to the specific needs of their students and classes is a great way to maximize the impact of your materials.
Customizations like larger font or hardback binding options can help tailor your materials to classrooms where students have special needs or require materials to be heartier and more enduring. Even something as simple as allowing students to have books designed in their school colors builds excitement and a sense of ownership over materials.
3. Prioritize ease of use and accessibility
Remember: your materials are potentially finding their way into the hands of students and young learners, so ensure optimal ease of use by streamlining book and kit assembly.
While it might be tempting to prioritize a trend or visual element that sparks curiosity, always make sure the curriculum kits are easy to use and accessible, both in terms of physical packaging and digital delivery.
4. Design interactive and engaging content
Studies show that people retain 80 percent of what they see, compared to just 20 percent of what they read.
Prioritize interactive and engaging content to make learning more exciting and memorable for students—particularly imagery and visual aids.
With 65% of the population reporting themselves as visual learners, consider adding visual interest to text-heavy pages with color-coded sections and ‘key takeaway’ breakout boxes.
By making illustrations, graphs, charts and photos a part of your learning materials, you can strengthen your student’s ability to recall important information and also boost their curriculum engagement!
5. Ensure cost effectiveness
Finally, offer competitive pricing and cost-saving solutions to make your curriculum kits an affordable option for schools and educators. Find the sweet spot between compensating yourself for your hard work while also passing along value to those purchasing from you.
Remember: you might have the very best books and kits on the market; however, no one will ever have the chance to experience them if the price isn’t right!